Trumpets trump,
fireworks explode, agents scramble, fax machines are twirling and Jim
White's face is looking more and more like a pomegranate as the
evening draws in. That's right folks the transfer window is drawing
to an end and I for one am glad to see the end of it. In the age of
24-hour sports, TV news and Twitter, a monster has been created.
It is a heaving, all-encompassing monster that sucks up whispers, conjecture, misdirection
and flat-out lies, only to spew them out in 140 characters or a
rolling yellow ticker at the bottom of your screen. A monster that
has its ring master in the form of a silver haired Scotsman who can
muster incredulous excitement from the most mundane of transfers.
A monster with its own
legends such as Robinho expressing his delight for signing for
Chelsea when it was in fact Manchester City he had joined and who
could forget Peter Odemwingie driving to Loftus Road to push through a
transfer as football fans looked on agasp. A monster that creates
comedy gold like 'The Roll up man'
reacting to the fee paid for Wilson Palacios.
As I settled down to
watch Liverpool welcome Manchester United to Anfield the buzz in the
pub was all about the transfer window which was a mere 36 hours from
'slamming' shut. Patrons were commenting on the quality of the
transfer window - it somehow now has a measure of quality. It is now a
source of entertainment, an event, but how did we get to
this stage and how culpable are we in its creation?
It was 2002 when the
transfer window was made compulsory by FIFA. Initially devised to
bring some sort of stability to clubs and to prevent those irascible scoundrels, football agents, from destabilising players
and clubs by making 'come hither eyes' to other clubs in the hope of a
better deal. It also served to stop big teams from destabilising
rivals at key parts of the season.
The explosion of social
media in the last few years has proved to be a real game changer when
it comes to the transfer window. Unsubstantiated rumours become solid
gold facts within a couple of retweets. Countless times this summer
tweets have appeared referring to deals being done and then the
clincher appears on your timeline: "Betting has been suspended on X's
move to Y." You can point fingers at any number of potential culprits
for these red herrings: agents or players trying to get a new deals,
clubs trying to force offers from other clubs or clubs playing PR
games with their own players.
These summer transfer
stories take one of a couple narratives. Stoorman, Thiago, Fabergas,
Fellaini and now Herrera; it has been a rollercoaster summer for
Manchester United and their fans in their hunt for a new midfielder.
Years of Alex Ferguson ignoring the declining quality in the United
midfield
meant that David Moyes' first task was to secure a top class midfielder.
An addition would solidify the idea that United were making moves to
improve an evidently stagnating midfield. Narrative established, it was
now down to agents and
media to run and run with a long list possible candidates. Fans,
myself included, get sucked into the maelstrom and begin to fantasise
about the possibilities of these superstars. We should know better,
and in moments of clarity we recognise how silly and irrational the
whole thing is, but then again there is often very little rational
about the relationship supporters can have with the game and in particular their club.
The final narrative is
the unhappy superstar. Of course rich footballers can be unhappy, it's
just a more comfortable kind of unhappiness. We have been spoiled for
choice with both Rooney and Suarez filling backpages and timelines
with their emotional states. 'Angry and Confused' was Rooney's state
of mind after some provocative quote selection by the press.
'Liverpool lied to me' came the headline from Uruguay. The beauty of
reports coming in a different lanuage is that anything can be put
down to mistranslation. Lazy journalists and Google Translate are a
dangerous mix. Fans lap this up and with loyalty being a curious and
precious commodity for football fans, the unhappy superstar is manna
from heaven for the football media. This is especially true if you
have another club willing to play the potential suitor. "Rooney is the
only one for us," said Mourinho which turned out to be a barefaced lie,
but we enjoyed it.
We have opened Pandora's Box with the transfer window. It has become too big an event now to
revert but it certainly could do with reform. The window should shut
before a ball is kicked in anger, managers make plans for their
season building plans around their most talented players only for a
big club to swoop in with an offer which can't be refused. The added
TV money has made this occurrence less prominent this season. Modern
technology has meant that I will never go back to checking page 338
on Ceefax for transfer rumours but that is not to say that we can't
still be surprised by the odd football signing.
For all the transfer
junkies the season is drawing to a close but fear not it is only a
short four months to the January window and a giant clock counting down
on Sky Sports News. At this stage the window could only be improved as a
televisual event by the addition on a massive gong to be struck at
midnight followed by streamers and fireworks and Jim White flying
around the studio like a deflating balloon.